An empirical investigation of the effect of advertising in shaping the relationship between sales and price of two entrepreneur brands in India
Year of publication: |
2014
|
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Authors: | Baidya, Mehir Kumar ; Ghose, Kamal ; Maity, Bipasha |
Published in: |
Asia-Pacific journal of business administration. - Bingley : Emerald, ISSN 1757-4323, ZDB-ID 2509201-7. - Vol. 6.2014, 2, p. 116-126
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Subject: | Marketing | Business strategy | Asia-Pacific | Indien | India | Markenführung | Brand management | Werbewirkung | Advertising effects | Werbung | Advertising | Asiatisch-pazifischer Raum | Asia-Pacific region |
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