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~isPartOf:"Asian development review"
~isPartOf:"Journal of global marketing"
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Advertising effects
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Creating global brand names : the use of sound symbolism
Athaide, Gerard A.
;
Klink, Richard R.
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 202-212
Persistent link: https://www.econbiz.de/10009725933
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2
The main determinants of Bollywood movie box office sales
Fetscherin, Marc
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 461-476
Persistent link: https://www.econbiz.de/10008822589
Saved in:
3
Outward foreign direct investment from India
Athukorala, Premachandra
- In:
Asian development review
26
(
2009
)
2
,
pp. 125-153
Persistent link: https://www.econbiz.de/10003959215
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