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~isPartOf:"Athens journal of business & economics : AJBE"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of retailing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Veloutsou, Cleopatra"
~source:"econis"
~subject:"Bewertung"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Bewertung
Brand
Consumer behaviour
Indien
Markenimage
Konsumentenverhalten
29
Brand management
13
Markenführung
13
Brand image
12
Bibliometrics
11
Bibliometrie
11
Relationship marketing
10
Beziehungsmarketing
9
Social Web
7
Social web
7
Einzelhandel
6
Markenartikel
6
Retail trade
6
Digitalisierung
5
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5
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Brand communities
3
Corporate reputation
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Customer satisfaction
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Entrepreneurship approach
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Firmenimage
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Kundenzufriedenheit
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Personality psychology
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Switching behaviour
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Systematic review
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Viral marketing
3
Virales Marketing
3
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Article in journal
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35
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English
Spanish
Author
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Beatty, Sharon E.
Paul, Justin
Veloutsou, Cleopatra
Laroche, Michel
30
Ko, Eunju
24
Cleveland, Mark
20
Diamantopoulos, Adamantios
19
Grewal, Dhruv
19
Valette-Florence, Pierre
15
Bartikowski, Boris
13
Foroudi, Pantea
13
Chebat, Jean-Charles
12
Gupta, Suraksha
12
Kukar-Kinney, Monika
12
Pereira, Vijay
12
Richard, Marie-Odile
12
Roggeveen, Anne L.
12
Sharma, Piyush
12
Shukla, Paurav
12
Balaji, M. S.
11
Melewar, T. C.
11
Merchant, Altaf
11
Seo, Yuri
11
Septianto, Felix
11
Christodoulides, George
10
Dennis, Charles
10
Dwivedi, Yogesh Kumar
10
Oppewal, Harmen
10
Teng, Lefa
10
Donthu, Naveen
9
Filieri, Raffaele
9
Mattila, Anna S.
9
Verhoef, Peter C.
9
Yang, Zhiyong
9
Balabanis, George
8
Behl, Abhishek
8
Choi, Jeonghye
8
Gustafsson, Anders
8
Kim, Kyung Hoon
8
Liu, Martin J.
8
Malik, Ashish
8
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Athens journal of business & economics : AJBE
International marketing review
Journal of business research : JBR
Journal of marketing theory and practice
Journal of retailing
Journal of retailing and consumer services
13
The journal of product & brand management
5
European management journal
4
International journal of consumer studies
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
The journal of consumer marketing
3
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European journal of international management : EJIM
1
European journal of marketing
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of hospitality management
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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35
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1
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
3
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
4
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
5
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
6
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
7
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
8
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
9
Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
Saved in:
10
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
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