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~isPartOf:"Augmented reality and virtual reality : the power of AR and VR for business"
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Augmented reality and virtual reality : the power of AR and VR for business
Journal of business research : JBR
53
Journal of retailing and consumer services
44
Psychology & marketing
26
International journal of networking and virtual organisations : IJNVO
24
Tourism management : research, policies, practice
24
Technological forecasting & social change : an international journal
23
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of product development : IJPD
16
International journal of production research
16
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
Business horizons
13
Commercial transactions in the virtual world : issues and opportunities
13
Springer eBook Collection
13
SpringerLink / Bücher
13
Premier reference source
12
International journal of retail and distribution management
11
Journal of management information systems : JMIS
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Virtuelle Unternehmen
11
Advances in developing human resources : ADHR
10
Skill training in multimodal virtual environments
10
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of promotion management : innovations in planning and applied research
9
Information systems research : ISR
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Marketing intelligence & planning
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
CESifo working papers
7
Cogent business & management
7
Electronic commerce research
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Gabler Edition Wissenschaft
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ECONIS (ZBW)
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1
Augmented reality in real stores : empirical evidence from consumers' interaction with AR in a retail format
Bonetti, Francesca
;
Pantano, Eleonora
;
Warnaby, Gary
; …
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 3-16)
.
2019
Persistent link: https://www.econbiz.de/10011998615
Saved in:
2
A virtual reality and retailing literature review : current focus, underlying themes and future directions
Xue, Liangchao
;
Parker, Christopher J.
;
McCormick, Helen
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 27-41)
.
2019
Persistent link: https://www.econbiz.de/10011998616
Saved in:
3
Experiencing virtual reality in heritage attractions : perceptions of elderly users
Dieck, M. Claudia tom
;
Jung, Timothy
;
Michopoulou, Eleni
; …
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 89-98)
.
2019
Persistent link: https://www.econbiz.de/10011998769
Saved in:
4
Tourism marketers perspectives on enriching visitors city experience with augmented reality : an exploratory sudy
Moorhouse, Natasha
;
Jung, Timothy
;
Dieck, M. Claudia tom
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 129-144)
.
2019
Persistent link: https://www.econbiz.de/10011998770
Saved in:
5
Cultural heritage objects in education by virtual and augmented reality
Lacko, Ján
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 175-187)
.
2019
Persistent link: https://www.econbiz.de/10011998799
Saved in:
6
To have and vehold : marrying museum objects and virtual collections via AR
Haynes, Ronald
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 191-202)
.
2019
Persistent link: https://www.econbiz.de/10011998800
Saved in:
7
Exploring Surgeon’s Acceptance of Virtual Reality Headset for Training
Beke Hen, Libi
;
Hen, Libi Beke
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 291-304)
.
2019
Persistent link: https://www.econbiz.de/10011998891
Saved in:
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