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~isPartOf:"Australasian marketing journal"
~isPartOf:"Benchmarking : an international journal"
~subject:"Brand equity"
~subject:"Customer satisfaction"
~subject:"Enduring travel involvement"
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Brand equity
Customer satisfaction
Enduring travel involvement
Brand image
5
Brand management
5
Markenführung
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5
Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
2
Kundenzufriedenheit
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Relationship marketing
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Bandwagon effect
1
Brand
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Brand affect
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Brand association
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Brand extension
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Brand generated customer heterogeneity
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Brand loyalty
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Brand preference
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Brand satisfaction
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Computerspiel
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Consumer-based brand equity
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Consumer-brand relationships
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Destination brand equity
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Gamers
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Anantharaman, Rajesh
1
Bag, Surajit
1
Butcher, Luke
1
Dwivedi, Abhishek
1
Hasliza Hassan
1
Hossain, Md Afnan
1
Merrilees, Bill
1
Muhammad Sabbir Rahman
1
Phau, Ian
1
Prashar, Sanjeev
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Singh, Rajesh K.
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Tang, Ysobel
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Tata, Sai Vijay
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Australasian marketing journal
Benchmarking : an international journal
Journal of business research : JBR
52
The journal of brand management : an international journal
18
The journal of product & brand management
16
Journal of retailing and consumer services
15
European journal of marketing : EJM
14
International journal of hospitality management
13
Marketing intelligence & planning
11
Journal of Business Research
10
Antecedents and outcomes of employee-based brand equity
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Asia Pacific journal of marketing and logistics
7
SpringerLink / Bücher
7
Tourism management : research, policies, practice
7
International marketing review
6
Journal of air transport management
6
Global business review
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of the Academy of Marketing Science
5
AMS review : official publication of the Academy of Marketing Science
4
International journal of sports marketing & sponsorship
4
Journal of business ethics : JOBE
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
The journal of business & industrial marketing
4
The journal of consumer marketing
4
The marketing review
4
Economics Papers from University Paris Dauphine
3
European journal of management and business economics : EJM&BE
3
IIMB management review
3
Journal of hospitality marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of promotion management : innovations in planning and applied research
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
MPRA Paper
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Marken- und Kommunikationscontrolling
3
Marketing Letters
3
Technological forecasting & social change : an international journal
3
The international journal of bank marketing : IJBM
3
The journal of services marketing
3
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ECONIS (ZBW)
4
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1
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
2
Destination
brand
equity
and tourist's revisit intention towards health tourism : an empirical study
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hasliza Hassan
; …
- In:
Benchmarking : an international journal
29
(
2022
)
4
,
pp. 1306-1331
Persistent link: https://www.econbiz.de/10013370780
Saved in:
3
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
4
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
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