Destination brand equity and tourist's revisit intention towards health tourism : an empirical study
Year of publication: |
2022
|
---|---|
Authors: | Muhammad Sabbir Rahman ; Bag, Surajit ; Hasliza Hassan ; Hossain, Md Afnan ; Singh, Rajesh K. |
Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 29.2022, 4, p. 1306-1331
|
Subject: | Brand association | Destination brand equity | Enduring travel involvement | Revisit intention of a traveller | Markenimage | Brand image | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management |
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