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~isPartOf:"Australasian marketing journal"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~type:"article"
~type_genre:"Article in journal"
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Consumer behaviour
Online-Marketing
Konsumentenverhalten
2,972
Innovation
861
Brand management
808
Markenführung
808
Relationship marketing
791
Beziehungsmarketing
789
Firm performance
716
Unternehmenserfolg
716
Brand image
689
Markenimage
689
Social Web
635
Social web
635
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542
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504
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Laroche, Michel
27
Ko, Eunju
26
Cleveland, Mark
17
Septianto, Felix
17
Filieri, Raffaele
15
Valette-Florence, Pierre
15
Diamantopoulos, Adamantios
14
Dwivedi, Yogesh Kumar
14
Teng, Lefa
14
Woodside, Arch G.
14
Yoon, Sukki
14
Bartikowski, Boris
13
Bigné Alcañiz, J. Enrique
13
Choi, Yung Kyun
13
Richard, Marie-Odile
13
Shukla, Paurav
13
Balaji, M. S.
11
Krishen, Anjala S.
11
Kukar-Kinney, Monika
11
Veloutsou, Cleopatra
11
Yi, Youjae
11
Das, Gopal
10
Kim, Jungkeun
10
Lim, Weng Marc
10
McLean, Graeme J.
10
Seo, Yuri
10
Choi, Jeonghye
9
Flavián Blanco, Carlos
9
Gustafsson, Anders
9
Kim, Kyung Hoon
9
Megehee, Carol M.
9
Merchant, Altaf
9
Paul, Justin
9
Romaniuk, Jenni
9
Sung, Yongjun
9
Taylor, Charles Raymond
9
Wagner, Udo
9
Wiedmann, Klaus-Peter
9
Beatty, Sharon E.
8
Chebat, Jean-Charles
8
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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Australasian marketing journal
International journal of advertising : the review of marketing communications
Journal of business research : JBR
Psychology & marketing
Journal of retailing and consumer services
1,963
International journal of hospitality management
758
International journal of consumer studies
756
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Asia Pacific journal of marketing and logistics
399
The journal of product & brand management
397
Management science : journal of the Institute for Operations Research and the Management Sciences
380
European journal of marketing : EJM
368
Journal of marketing research : JMR
363
The journal of brand management : an international journal
358
Journal of travel and tourism marketing
345
Tourism management : research, policies, practice
341
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Journal of marketing communications
334
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
331
Journal of international consumer marketing
325
Journal of marketing management : MM
323
Cogent business & management
317
Journal of retailing
313
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
312
Journal of marketing
310
Technological forecasting & social change : an international journal
309
Marketing letters : a journal of research in marketing
303
International journal of retail & distribution management
291
The international review of retail, distribution and consumer research
289
Journal of fashion marketing and management
287
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
283
Journal of the Academy of Marketing Science
282
International journal of contemporary hospitality management
279
Journal of business ethics : JOBE
269
International journal of internet marketing and advertising : IJIMA
268
Journal of hospitality marketing & management
268
The journal of services marketing
263
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
260
Marketing intelligence & planning
258
Journal of economic psychology : research in economic psychology and behavioral economics
253
Young consumers : insight and ideas for responsible marketers
251
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ECONIS (ZBW)
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
3
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
4
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
5
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
6
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
7
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
8
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
9
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
10
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
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