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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of historical research in marketing"
~person:"Reid, Mike"
~subject:"Innovation"
~subject:"Marketingtheorie"
~type_genre:"Article in journal"
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Improving firm performance through NPD : the role of market orientation, NPD orientation and the NPD process
Reid, Mike
;
Brady, Erica
- In:
Australasian marketing journal
20
(
2012
)
4
,
pp. 235-241
Persistent link: https://www.econbiz.de/10009655713
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