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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of service management"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Darley, William K."
~person:"Hollebeek, Linda D."
~person:"Kim, Jungkeun"
~person:"Rauschnabel, Philipp A."
~person:"Spence, Charles"
~person:"Sung, Yongjun"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Entscheidung"
~subject:"Online-Marketing"
~subject:"Store design"
~type_genre:"Article in journal"
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Consumer behaviour
Entscheidung
Online-Marketing
Store design
Konsumentenverhalten
29
Beziehungsmarketing
9
Relationship marketing
9
Advertising effects
5
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
Werbewirkung
5
augmented reality
5
Bibliometrics
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Darley, William K.
Hollebeek, Linda D.
Kim, Jungkeun
Rauschnabel, Philipp A.
Spence, Charles
Sung, Yongjun
Woodside, Arch G.
12
Yi, Youjae
10
Aksoy, Lerzan
7
Wirtz, Jochen
7
Romaniuk, Jenni
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Sauer, Nicola E.
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Chan, Eugene Y.
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Keiningham, Timothy
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Lim, Weng Marc
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Albrecht, Carmen-Maria
4
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
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Bloemer, Johanna M.
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Das, Gopal
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East, Robert
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Gonc̦alves, Helena Martins
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Gustafsson, Anders
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Septianto, Felix
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Sharp, Byron
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Sprott, David E.
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Tal, Aner
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4
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Australasian marketing journal
Journal of service management
Psychology & marketing
Journal of retailing and consumer services
14
Journal of business research : JBR
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
5
International journal of advertising : the review of marketing communications
4
Marketing intelligence & planning
4
The journal of services marketing
4
European journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of travel and tourism marketing
3
The journal of product & brand management
3
International journal of hospitality management
2
Journal of advertising
2
Journal of consumer behaviour
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of service theory and practice : JSTP
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
1
Journal of destination marketing & management
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of marketing for higher education
1
Journal of marketing theory and practice
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ECONIS (ZBW)
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1
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
2
Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Hollebeek, Linda D.
;
Menidjel, Choukri
;
Sarstedt, Marko
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 880-898
Persistent link: https://www.econbiz.de/10014519048
Saved in:
3
Consumer engagement, stress, and conservation of resources theory : a review, conceptual development, and future research agenda
Hollebeek, Linda D.
;
Hammedi, Wafa
;
Sprott, David E.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 926-937
Persistent link: https://www.econbiz.de/10014290870
Saved in:
4
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
5
The impact of childhood environments on the sunk-cost fallacy
Jhang, Jihoon
;
Lee, Daniel Chaein
;
Park, Jooyoung
;
Lee, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10014290760
Saved in:
6
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
7
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
8
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
9
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
10
The impact of infectious disease threat on consumers' pattern-seeking in sequential choices
Park, Jooyoung
;
Kim, Jungkeun
;
Jhang, Jihoon
;
Lee, Jacob C.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 370-389
Persistent link: https://www.econbiz.de/10012796110
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