Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Linda D. Hollebeek, Choukri Menidjel, Marko Sarstedt, Johan Jansson, Sigitas Urbonavicius
| Year of publication: |
2024
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|---|---|
| Authors: | Hollebeek, Linda D. ; Menidjel, Choukri ; Sarstedt, Marko ; Jansson, Johan ; Urbonavicius, Sigitas |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 4, p. 880-898
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| Subject: | artificial intelligence | consumer engagement | PRISMA | systematic review | Künstliche Intelligenz | Artificial intelligence | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21957 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014519048