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~isPartOf:"Australasian marketing journal"
~person:"Brennan, Linda"
~subject:"Konsumentenverhalten"
~subject:"Macroeconomic performance"
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Macroeconomic performance
Advertising
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Advertising creativity
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Tiers and fears : an investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising
Bilby, Julie
;
Reid, Mike
;
Brennan, Linda
;
Chen, Jiemiao
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 332-348
Persistent link: https://www.econbiz.de/10012429483
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