Tiers and fears : an investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising
Julie Bilby, Mike Reid, Linda Brennan, Jiemiao Chen
| Year of publication: |
2020
|
|---|---|
| Authors: | Bilby, Julie ; Reid, Mike ; Brennan, Linda ; Chen, Jiemiao |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 28.2020, 4, p. 332-348
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| Subject: | China | Advertising creativity | Uncertainty avoidance | Kreativität | Creativity | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Risiko | Risk | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2020.07.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012429483