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~isPartOf:"Australasian marketing journal"
~person:"Kleinaltenkamp, Michael"
~person:"Merlo, Omar"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
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Kleinaltenkamp, Michael
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Australasian marketing journal
Industrial marketing management : the international journal for industrial and high-tech firms
2
Business horizons
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
Marketing letters : a journal of research in marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
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Introduction on the commentaries on Roger A. Layton's "There could be more to marketing than you might have thought!" (Layton, 2016)
Haase, Michaela
;
Kleinaltenkamp, Michael
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 238-240
Persistent link: https://www.econbiz.de/10011596795
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2
Marketing's strategic influence in Australian firms: a review and survey
Merlo, Omar
;
Auh, Seigyoung
- In:
Australasian marketing journal
18
(
2010
)
2
,
pp. 49-56
Persistent link: https://www.econbiz.de/10003975203
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