Marketing's strategic influence in Australian firms: a review and survey
Year of publication: |
2010
|
---|---|
Authors: | Merlo, Omar ; Auh, Seigyoung |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 18.2010, 2, p. 49-56
|
Subject: | Marketing | Strategisches Geschäftsfeld | Strategic business unit | Industrie | Manufacturing industries | Australien | Australia |
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