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~isPartOf:"Australasian marketing journal"
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Consumer behaviour
159
Konsumentenverhalten
159
Beziehungsmarketing
43
Relationship marketing
43
Australia
42
Australien
42
Brand management
33
Markenführung
33
Brand image
28
Markenimage
28
Customer satisfaction
27
Kundenzufriedenheit
27
USA
27
United States
27
Dienstleistungsqualität
26
Service quality
26
Marketing
25
Marketing management
21
Marketingmanagement
21
Brand
20
Emotion
19
Lieferantenmanagement
19
Markenartikel
19
Supplier relationship management
19
Einzelhandel
18
Retail trade
18
Theory
18
Advertising
17
Social Web
17
Social web
17
Theorie
17
Werbung
17
Advertising effects
16
Internet marketing
16
Online-Marketing
16
Viral marketing
16
Virales Marketing
16
Werbewirkung
16
Marketing theory
15
Marketingtheorie
15
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Undetermined
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484
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13
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485
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485
Collection of articles of several authors
18
Sammelwerk
18
Conference paper
9
Konferenzbeitrag
9
Case study
3
Fallstudie
3
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2
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2
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1
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Language
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English
488
Undetermined
9
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Layton, Roger A.
13
Romaniuk, Jenni
9
Wilkinson, Ian F.
9
Phau, Ian
8
Uncles, Mark D.
8
Young, Louise
8
Brennan, Linda
7
East, Robert
7
Brodie, Roderick J.
6
Kim, Jungkeun
6
Rossiter, John R.
6
Soutar, Geoffrey N.
6
Sullivan Mort, Gillian
6
Woodside, Arch G.
6
Lee, Richard
5
Lomax, Wendy
5
Lu, Vinh Nhat
5
Nenycz-Thiel, Magda
5
Ngo, Liem Viet
5
Russell-Bennett, Rebekah
5
Baxter, Roger
4
D'Alessandro, Steven
4
De Villiers, Rouxelle
4
Fry, Marie-Louise
4
Helm, Sabrina
4
Jones, Sandra C.
4
Kleinaltenkamp, Michael
4
McNeill, Lisa S.
4
Nguyen, Cathy
4
Patterson, Paul G.
4
Pornpitakpan, Chanthika
4
Reid, Mike
4
Trinh, Giang
4
von der Heidt, Tania
4
Binney, Wayne
3
Bogomolova, Svetlana
3
Brace-Govan, Jan
3
Carlson, Jamie
3
Chad, Paul
3
Conduit, Jodie
3
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Australian and New Zealand Marketing Academy
1
Panel Discussion of Roger A. Layton's "There Could Be More to Marketing Than You Might Have Thought!" <2016, Dublin>
1
Published in...
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Australasian marketing journal
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,969
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,197
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,143
European journal of operational research : EJOR
22,123
Far Eastern economic review
22,063
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,581
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,339
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,274
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,720
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,998
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,681
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Source
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ECONIS (ZBW)
485
OLC EcoSci
9
USB Cologne (EcoSocSci)
3
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111
The role of regulation and financial compensation on trust recovery
Gasparotto, Lisiane Santos
;
Pacheco, Natália Araújo
; …
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10011880447
Saved in:
112
A scholarship approach to embedding creativity and sustainability in Marketing Principles curriculum
von der Heidt, Tania
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011901492
Saved in:
113
Social brand management : how orientation events engage students with the university
Altschwager, Teagan
;
Dolan, Rebecca
;
Conduit, Jodie
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10011901482
Saved in:
114
Special issue on marketing education
Brennan, Linda
(
ed.
);
Lu, Vinh Nhat
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011903269
Saved in:
115
Student advancement in tertiary learning environments : shift from the obstacle course to the dancefloor
Dix, Steve
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 289-291
Persistent link: https://www.econbiz.de/10011954304
Saved in:
116
A subjective personal introspective essay on the evolution of business schools, the fate of marketing education, and aspirations toward a great society
Holbrook, Morris B.
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 70-78
Persistent link: https://www.econbiz.de/10011900959
Saved in:
117
Transforming marketing education : historical, contemporary and future perspectives
Brennan, Linda
;
Lu, Vinh Nhat
;
von der Heidt, Tania
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 65-69
Persistent link: https://www.econbiz.de/10011900948
Saved in:
118
Understanding important hotel attributes from the consumer perspective over time
Jang, Sungha
;
Liu, Tian
;
Kang, Ji Hye
;
Yang, Huichen
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10011880452
Saved in:
119
The university in a world of digital technologies : tensions and challenges
Nguyen, Dang
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 79-82
Persistent link: https://www.econbiz.de/10011900965
Saved in:
120
Using intuitive awakening for business students to enhance strategic thinking skills
Prince, Melvin
;
Priporas, Constantinos
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 157-162
Persistent link: https://www.econbiz.de/10011901572
Saved in:
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