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~isPartOf:"Australasian marketing journal"
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Consumer behaviour
159
Konsumentenverhalten
159
Beziehungsmarketing
43
Relationship marketing
43
Australia
42
Australien
42
Brand management
33
Markenführung
33
Brand image
28
Markenimage
28
Customer satisfaction
27
Kundenzufriedenheit
27
USA
27
United States
27
Dienstleistungsqualität
26
Service quality
26
Marketing
25
Marketing management
21
Marketingmanagement
21
Brand
20
Emotion
19
Lieferantenmanagement
19
Markenartikel
19
Supplier relationship management
19
Advertising
18
Einzelhandel
18
Retail trade
18
Theory
18
Werbung
18
Advertising effects
17
Social Web
17
Social web
17
Theorie
17
Werbewirkung
17
Internet marketing
16
Online-Marketing
16
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16
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15
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9
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English
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Layton, Roger A.
13
Romaniuk, Jenni
9
Wilkinson, Ian F.
9
Phau, Ian
8
Uncles, Mark D.
8
Young, Louise
8
Brennan, Linda
7
East, Robert
7
Brodie, Roderick J.
6
Kim, Jungkeun
6
Rossiter, John R.
6
Soutar, Geoffrey N.
6
Sullivan Mort, Gillian
6
Woodside, Arch G.
6
Lee, Richard
5
Lomax, Wendy
5
Lu, Vinh Nhat
5
Nenycz-Thiel, Magda
5
Ngo, Liem Viet
5
Russell-Bennett, Rebekah
5
Baxter, Roger
4
D'Alessandro, Steven
4
De Villiers, Rouxelle
4
Fry, Marie-Louise
4
Helm, Sabrina
4
Jones, Sandra C.
4
Kleinaltenkamp, Michael
4
McNeill, Lisa S.
4
Nguyen, Cathy
4
Patterson, Paul G.
4
Pornpitakpan, Chanthika
4
Reid, Mike
4
Trinh, Giang
4
von der Heidt, Tania
4
Binney, Wayne
3
Bogomolova, Svetlana
3
Brace-Govan, Jan
3
Carlson, Jamie
3
Chad, Paul
3
Conduit, Jodie
3
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Australian and New Zealand Marketing Academy
1
Panel Discussion of Roger A. Layton's "There Could Be More to Marketing Than You Might Have Thought!" <2016, Dublin>
1
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Australasian marketing journal
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,837
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,190
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
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ECONIS (ZBW)
485
OLC EcoSci
9
USB Cologne (EcoSocSci)
3
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61
Factor-based structural equation modeling with WarpPLS
Kock, Ned F.
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10012103240
Saved in:
62
From dataset to qualitative comparative analysis (QCA) : challenges and tricky points : a research note on contrarian case analysis and data calibration
Russo, Ivan
;
Confente, Ilenia
- In:
Australasian marketing journal
27
(
2019
)
2
,
pp. 129-135
Persistent link: https://www.econbiz.de/10012103253
Saved in:
63
How to specify, estimate, and validate higher-order constructs in PLS-SEM
Sarstedt, Marko
;
Hair, Joseph F.
;
Cheah, Jun-Hwa
; …
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 197-211
Persistent link: https://www.econbiz.de/10012110334
Saved in:
64
I like watching other people eat : a cross-cultural analysis of the antecedents of attitudes towards Mukbang
Pereira, Beulah
;
Sung, Billy
;
Lee, Sean
- In:
Australasian marketing journal
27
(
2019
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10012103244
Saved in:
65
Interest, but not liking, drives consumer preference toward novelty
Sung, Billy
;
Vanman, Eric
;
Hartley, Nicole
- In:
Australasian marketing journal
27
(
2019
)
4
,
pp. 242-248
Persistent link: https://www.econbiz.de/10012153386
Saved in:
66
Investigating salesperson performance factors : a systematic review of the literature on the characteristics of effective salespersons
Herjanto, Halimin
;
Franklin, Drew
- In:
Australasian marketing journal
27
(
2019
)
2
,
pp. 104-112
Persistent link: https://www.econbiz.de/10012103247
Saved in:
67
Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
68
Marketing the healthiness of sports drinks : rom physiological to cognitive based benefits
Van Esch, Patrick
;
Gadsby, Casey Lynn
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 179-186
Persistent link: https://www.econbiz.de/10012110331
Saved in:
69
The mediating role of brand knowledge on employees' brand citizenship behaviour : does organizational tenure matter?
Long Thang Van Nguyen
;
Lu, Vinh Nhat
;
Hill, Sally Rao
; …
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 169-178
Persistent link: https://www.econbiz.de/10012110329
Saved in:
70
Mediation analysis revisited again
Thoemmes, Felix
;
Lemmer, Gunnar
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 52-56
Persistent link: https://www.econbiz.de/10012103239
Saved in:
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