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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
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Doing difference : the bright side, dark side, and unexpected
Phipps, Marcus
;
Lu, Fang-Chi
;
Bove, Liliana
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 263-269
Persistent link: https://www.econbiz.de/10014381382
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