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~isPartOf:"Australian journal of management"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
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Marketing communication expenditures and financial capital - the impact of marketing as an option
Hodgson, Victoria L.
;
Hodgson, Allan
- In:
Australian journal of management
33
(
2008/09
)
2
,
pp. 333-353
Persistent link: https://www.econbiz.de/10003828999
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Wachsen aus eigener Kraft - wie schnell geht das?
Churchill, Neil C.
;
Mullins, John W.
- In:
Harvard-Business-Manager : das Wissen der Besten
23
(
2001
)
6
,
pp. 96-106
Persistent link: https://www.econbiz.de/10001632149
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