Marketing communication expenditures and financial capital - the impact of marketing as an option
Year of publication: |
2008
|
---|---|
Authors: | Hodgson, Victoria L. ; Hodgson, Allan |
Published in: |
Australian journal of management. - Los Angeles, Calif. [u.a.] : Sage, ISSN 0312-8962, ZDB-ID 609380-2. - Vol. 33.2008/09, 2, p. 333-353
|
Subject: | Genossenschaftsbank | Cooperative bank | Selbstfinanzierung | Self-financing | Werbeplanung | Advertising planning | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects | Australien | Australia | 1987-1994 |
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