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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~subject:"Consumer behaviour"
~subject:"Product design"
~subject:"USA"
~type_genre:"Book section"
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Consumer behaviour
Product design
USA
Brand
3
Markenartikel
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Produktgestaltung
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B-to-B-Marketing
2
Business-to-business marketing
2
Brand management
1
Druckmaschine
1
Heidelberger Druckmaschinen-Aktiengesellschaft
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Markenführung
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Printing machinery
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SEW-Eurodrive-GmbH und Co. <Bruchsal>
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Herrmann, Christoph
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Jensen, Stefanie
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Moeller, Günter
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Nuneva, Adriana M.
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Will, René
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Human factors and ergonomics in consumer product design : methods and techniques
27
Product experience
26
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Human factors and ergonomics in consumer product design : uses and applications
17
Corporate creativity : developing an innovative organization
15
Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
15
Design for behaviour change : theories and practices of designing for change
15
Methods and tools for effective knowledge life-cycle-management
11
Corporate Identity und Corporate Design : neues Kompendium
10
Product research : the art and science behind successful product launches
10
Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China
9
Design management : exploring fieldwork and applications
7
EcoDesign : von der Theorie in die Praxis
6
Industrial knowledge management : a micro-level approach
6
Multisensory packaging : designing new product experiences
6
Personality, design and marketing : matching design to customer personal preferences
6
Product innovation and eco-efficiency : twenty-three industry efforts to reach the Factor 4
6
Sensory marketing : research on the sensuality of products
6
The Routledge handbook of sustainable product design
6
Einblicke und Ausblicke
5
Longer lasting products : alternatives to the throwaway society
5
Marketingfocus: Produktmanagement : [Hans Knoblich zum 60. Geburtstag]
5
Produkt und Umwelt : Anforderungen, Instrumente und Ziele einer ökologischen Produktpolitik ; [Beiträge, die 1993 auf der Jahrestagung des Instituts für Ökologische Wirtschaftsforschung (IÖW) in Heidelberg gehalten wurden]
5
Software for people : fundamentals, trends and best practices
5
The silver market phenomenon : marketing and innovation in the aging society
5
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
4
Design thinking : integrating innovation, customer experience and brand value
4
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Modelling and management of engineering processes : [First International Conference on the Modelling and Management of Engineering Processes ; MMEP 2010]
4
Multi-objective evolutionary optimisation for product design and manufacturing
4
The durable use of consumer products : new options for business and consumption
4
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
3
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
3
Design thinking research : measuring performance in context
3
Lean Six Sigma : erfolgreiche Kombination von Lean Management, Six Sigma und Design for Six Sigma
3
Managing consumer services : factory or theater?
3
Organizational identity in practice
3
Product realization : a comprehensive approach ; [based on selected papers presented at the International Conference on Comprehensive Product Realisation 2007 (ICCPR2007)]
3
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Weltweite Markenführung am Beispiel der Heidelberger Druckmaschinen AG
Nuneva, Adriana M.
;
Jensen, Stefanie
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 289-315)
.
2010
Persistent link: https://www.econbiz.de/10003909967
Saved in:
2
Corporate Design als effektives Mittel zur Stärkung der Marke SEW-EURODRIVE
Will, René
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 407-428)
.
2010
Persistent link: https://www.econbiz.de/10003909994
Saved in:
3
Design als Instrument der B-to-B-Markenführung
Herrmann, Christoph
;
Moeller, Günter
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 429-452)
.
2010
Persistent link: https://www.econbiz.de/10003909997
Saved in:
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