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Design als Instrument der B-to-B-Markenführung
Herrmann, Christoph, (2010)
Brand creation via design and modularization : SMEs in international B2B markets
Uusitalo, Olavi, (2014)
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan, (2017)