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~isPartOf:"B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten"
~person:"Pepels, Werner"
~subject:"Aufsatzsammlung"
~subject:"Investitionsgüter"
~subject:"Marketingmanagement"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Aufsatzsammlung
Investitionsgüter
Marketingmanagement
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
2
Supplier relationship management
2
Advertising
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Automobilzulieferindustrie
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Pepels, Werner
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Betriebswirtschaft in Studium und Praxis
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Instrumente zur Gestaltung von After Sales Services
1
Lehrbuch
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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ECONIS (ZBW)
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Marketing-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
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2
Produktgeschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 85-101)
.
2009
Persistent link: https://www.econbiz.de/10003822692
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