Marketing-Mix-Akzente im B2B
Werner Pepels
| Year of publication: |
2009
|
|---|---|
| Authors: | Pepels, Werner |
| Published in: |
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten. - Düsseldorf : Symposion Publishing, ISBN 3-939707-47-3. - 2009, p. 13-33
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003822680