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~isPartOf:"Baltic journal of management : BJM"
~isPartOf:"Journal of strategic marketing"
~subject:"Konsumentenverhalten"
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Baltic journal of management : BJM
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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ECONIS (ZBW)
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1
Consumer self-concept in the cyberspace : how digitization has shaped the way we self-disclose to others
Bartoli, Chiara
;
Nosi, Costanza
;
Mattiacci, Alberto
; …
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1133-1154
Persistent link: https://www.econbiz.de/10014321941
Saved in:
2
How augmented reality impacts retail marketing : a state-of-the-art review from a consumer perspective
Rejeb, Abderahman
;
Rejeb, Karim
;
Treiblmaier, Horst
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 718-748
Persistent link: https://www.econbiz.de/10014304955
Saved in:
3
Consumer responses to sustainable product branding strategies : a
literature
review
and future research agenda
Fatemi, Hajar
;
Leijerholt, Ulrika
;
Rezvani, Zeinab
; …
- In:
Baltic journal of management : BJM
18
(
2023
)
4
,
pp. 525-542
Persistent link: https://www.econbiz.de/10014380985
Saved in:
4
Marketing dimensions in the prescription pharmaceutical industry : a systematic
literature
review
Stros, Michael
;
Lee, Nick
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 318-336
Persistent link: https://www.econbiz.de/10011405798
Saved in:
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