How augmented reality impacts retail marketing : a state-of-the-art review from a consumer perspective
Year of publication: |
2023
|
---|---|
Authors: | Rejeb, Abderahman ; Rejeb, Karim ; Treiblmaier, Horst |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 3, p. 718-748
|
Subject: | research agenda | Augmented reality | consumer experience | retail marketing | systematic literature review | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Virtuelle Realität | Virtual reality |
-
Augmented reality in online retailing : a systematic review and research agenda
Kumar, Harish, (2022)
-
Aslam, Usman, (2024)
-
The role of augmented reality in redefining e-tailing : a review and research agenda
Jayaswal, Pragya, (2023)
- More ...
-
Rejeb, Abderahman, (2023)
-
Blockchain technologies in logistics and supply chain management : a bibliometric review
Rejeb, Abderahman, (2021)
-
Rejeb, Abderahman, (2020)
- More ...