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~isPartOf:"Bankautomation und Bankmarketing : die Sparkassen im Spannungsfeld neuer Technologien und Märkte ; Tagung am 27. und 28. Februar 1986, Wien"
~isPartOf:"Handbuch Kommunikationsmanagement"
~isPartOf:"Services marketing quarterly"
~person:"Smith, Katherine Taken"
~type:"article"
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Bankautomation und Bankmarketing : die Sparkassen im Spannungsfeld neuer Technologien und Märkte ; Tagung am 27. und 28. Februar 1986, Wien
Handbuch Kommunikationsmanagement
Services marketing quarterly
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Corporate image advertising in the banking industry
Loveland, Karen A.
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
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