Corporate image advertising in the banking industry
Year of publication: |
2019
|
---|---|
Authors: | Loveland, Karen A. ; Smith, Katherine Taken ; Smith, L. Murphy |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 40.2019, 4, p. 331-341
|
Subject: | bank advertising | bank marketing | brand advertising | corporate advertising | Image advertising | Werbung | Advertising | Bank | Firmenimage | Corporate reputation | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Markenführung | Brand management | Bankmarketing | Bank marketing |
-
New perspectives on communication of change in corporate identity
Gupta, Seema, (2016)
-
Can socially irresponsible firms benefit from corporate advertising?
Sharpe, Stacey, (2020)
-
Boateng, Henry, (2015)
- More ...
-
Cryptocurrency risks, fraud cases, and financial performance
Kerr, David S., (2023)
-
Using social media to stimulate the adoption of green energy
Loveland, Karen Ann, (2022)
-
Relationship of internet activity to economic and social metrics
DeLeon, John A., (2022)
- More ...