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~isPartOf:"Bankautomation und Bankmarketing : die Sparkassen im Spannungsfeld neuer Technologien und Märkte ; Tagung am 27. und 28. Februar 1986, Wien"
~isPartOf:"Handbuch Kommunikationsmanagement"
~isPartOf:"Services marketing quarterly"
~subject:"Werbung"
~type:"article"
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Werbung
Bank marketing
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Bankmarketing
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Brand management
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Firmenimage
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Germany
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1985-2015
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Bankautomation und Bankmarketing : die Sparkassen im Spannungsfeld neuer Technologien und Märkte ; Tagung am 27. und 28. Februar 1986, Wien
Handbuch Kommunikationsmanagement
Services marketing quarterly
Banken und Öffentlichkeit : 19. Symposium zur Bankengeschichte am 24. Juni 1996 im Hause der DG BANK Deutsche Genossenschaftsbank
1
Banks and bank systems : international research journal
1
Economic development : journal of the Institute of Economics, Skopje
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ECONIS (ZBW)
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Corporate image advertising in the banking industry
Loveland, Karen A.
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
Saved in:
2
Visuelle Kommunikation für Generationen
Ematinger, Reinhard
;
Haake, Kathleen
- In:
Handbuch Kommunikationsmanagement
,
(pp. 33-53)
.
2005
Persistent link: https://www.econbiz.de/10003314814
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