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~isPartOf:"Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Legends in marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~subject:"Markenführung"
~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Markenführung
Marketingtheorie
Marketing
32
Marketing management
15
Marketingmanagement
15
Marketing theory
10
Economic history
6
Wirtschaftsgeschichte
6
Brand management
5
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5
Gerald Zaltman
5
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Theory
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77
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13
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8
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Sheth, Jagdish N.
7
Wind, Yoram
3
Zaltman, Gerald
2
Day, George S.
1
Deshpandé, Rohit
1
Grunwald, Guido
1
Grönroos, Christian
1
Harris, Phil
1
Jaworski, Bernard J.
1
Kohli, Ajay Kumar
1
Kotler, Philip
1
Melewar, T. C.
1
Pilarczyk, Bogna
1
Powell, Shaun
1
Reibstein, David J.
1
Ryder, Ian
1
Sojkin, Bogdan
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Yadav, Manjit S.
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Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
European journal of marketing : EJM
Legends in marketing
The journal of brand management : an international journal
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
Proceedings series / American Marketing Association
6
Zeszyty naukowe
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
5
Journal of marketing management : MM
4
Arbeitspapier / HHL, Leipzig Graduate School of Management
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Edward Elgar E-Book Archive
3
Marketing intelligence & planning
3
AMA educators' proceedings
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
ERIM report series research in management
2
Elgar original reference
2
Erfurter Hefte zum angewandten Marketing
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Management working paper
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Meddelanden från Svenska Handelshögskolan
2
Premier reference source
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Routledge advances in management and business studies
2
SAGE library in marketing
2
The journal of business & industrial marketing
2
The journal of product & brand management
2
Thexis / Fachbericht für Marketing
2
AHRC / ESRC religion and society series
1
Academic monograph on business studies : marketing
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
1
Applied research on strategic international management
1
Approaches to semiotics
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
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ECONIS (ZBW)
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
3
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
4
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
5
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
6
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
7
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
8
Political marketing
Harris, Phil
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008647122
Saved in:
9
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
10
Markierungsentscheidungen kleiner und mittlerer Unternehmen (KMU) : Push-, Pull- oder duale Marken-Strategien?
Grunwald, Guido
-
2009
Persistent link: https://www.econbiz.de/10003805596
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