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~isPartOf:"Beiträge zum Produkt-Marketing"
~isPartOf:"CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte"
~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~subject:"Product management"
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Brand management
Product management
Produktgestaltung
61
Product design
42
Consumer behaviour
20
Konsumentenverhalten
20
Theorie
11
Theory
11
Brand image
8
Markenimage
8
Deutschland
7
Marketing management
7
Marketingmanagement
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6
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Produktmarketing
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3
Corporate Social Responsibility
3
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3
Design
3
Industriedesign
3
Marketing
3
Packaging
3
Produktentwicklung
3
Produktmanagement
3
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3
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Marke
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Markenartikel
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Brocchi, Davide
1
Draser, Bernd
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Fuhs, Karin-Simone
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Hwang, Jiyoung
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Jiang, Yuwei
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Kim, Soojin
1
Mau, Gunnar
1
Oerkermann, Gerald
1
Schramm-Klein, Hanna
1
Song, Jiaqi
1
Steinmann, Sascha
1
Vogelsang, Silke
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Beiträge zum Produkt-Marketing
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
Psychology & marketing
The journal of brand management : an international journal
12
The journal of product & brand management
10
International journal of product development : IJPD
5
Journal of business research : JBR
5
Journal of marketing
5
Advances in international marketing
3
International journal of retail & distribution management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of marketing research
3
Marketing letters : a journal of research in marketing
3
Organizational identity in practice
3
Amfiteatru economic : an economic and business research periodical
2
California management review
2
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
2
Gabler Edition Wissenschaft
2
IW-Analysen : Forschungsberichte aus dem Institut der Deutschen Wirtschaft Köln
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
International journal of product lifecycle management : IJPLM
2
International journal of production economics
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Product & Brand Management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
2
NBER reporter online
2
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
2
Routledge-SCORAI studies in sustainable consumption
2
SpringerLink / Bücher
2
The PDMA handbook of new product development
2
The international review of retail, distribution and consumer research
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
AMS review : official publication of the Academy of Marketing Science
1
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ECONIS (ZBW)
7
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7
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1
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
2
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
3
Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
Saved in:
4
Verantwortungsbewusstes Produktmanagement aus der Perspektive des nachhaltigen Designs
Brocchi, Davide
;
Draser, Bernd
;
Fuhs, Karin-Simone
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 27-47)
.
2015
Persistent link: https://www.econbiz.de/10011290706
Saved in:
5
Produktmetaphorik : metaphorisches Produktdesign als Instrument der Marktprofilierung
Oerkermann, Gerald
-
2007
Persistent link: https://www.econbiz.de/10003439004
Saved in:
6
Longlife : zur Umsetzung einer zeitvarianten Produktstrategie
Wöllenstein, Alexandra
-
2004
Persistent link: https://www.econbiz.de/10013432039
Saved in:
7
Der Einfluss der Kultur auf die Produktgestaltung
Vogelsang, Silke
-
1999
Persistent link: https://www.econbiz.de/10001460740
Saved in:
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