Extent:
XVI, 396 S.
graph. Darst.
Series:
Beiträge zum Produkt-Marketing. - Köln : Förderges. Produkt-Marketing, ISSN 0175-3568, ZDB-ID 194355-8. - Vol. 31
Type of publication: Book / Working Paper
Type of publication (narrower categories): Graue Literatur ; Non-commercial literature ; Hochschulschrift ; Thesis
Language: German
ISBN: 3-922292-40-2
Classification: Marketing ; Fertigung
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10001460740