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~isPartOf:"Beiträge zum Produkt-Marketing"
~isPartOf:"CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte"
~isPartOf:"The PDMA handbook of new product development"
~subject:"Architecture"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Product management"
~subject:"Produkt"
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Architecture
Brand management
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Product management
Produkt
Produktgestaltung
41
Product design
22
Theorie
11
Theory
11
Deutschland
7
Germany
6
Marketing management
6
Marketingmanagement
6
Produktmarketing
6
Produktmanagement
5
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3
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3
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3
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3
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Konsumentenverhalten
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Brocchi, Davide
1
Draser, Bernd
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Frey, Beatrix
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Fuhs, Karin-Simone
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Juratovac, Joseph
1
Mayer, Ralf U.
1
Mayer, Ralf Ulrich
1
Oerkermann, Gerald
1
Schmitz-Maibauer, Heinz H.
1
Stark, Christian K.
1
Veryzer, Robert W.
1
Vogelsang, Silke
1
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1
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1
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Beiträge zum Produkt-Marketing
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
The PDMA handbook of new product development
Product experience
19
Psychology & marketing
19
Journal of business research : JBR
18
International journal of product development : IJPD
17
Journal of retailing and consumer services
17
The journal of brand management : an international journal
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of marketing
12
The journal of product & brand management
12
The journal of product innovation management : an international publication of the Product Development & Management Association
11
International journal of production research
10
International journal of production economics
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of fashion marketing and management
7
Journal of international consumer marketing
7
Journal of marketing research
7
European journal of marketing : EJM
6
International journal of retail & distribution management
6
Journal of marketing communications
6
Journal of marketing research : JMR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of retailing
5
Marketing letters : a journal of research in marketing
5
Sensory marketing : research on the sensuality of products
5
Cogent business & management
4
International journal of hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Consumer Marketing
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Multisensory packaging : designing new product experiences
4
Review of managerial science : RMS
4
SpringerLink / Bücher
4
The international review of retail, distribution and consumer research
4
Advances in international marketing
3
European Journal of Marketing
3
IEEE transactions on engineering management : EM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
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ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
1
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Verantwortungsbewusstes Produktmanagement aus der Perspektive des nachhaltigen Designs
Brocchi, Davide
;
Draser, Bernd
;
Fuhs, Karin-Simone
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 27-47)
.
2015
Persistent link: https://www.econbiz.de/10011290706
Saved in:
2
Erfolgsfaktor Produktdesign
Zeh, Nicolas
-
2010
Persistent link: https://www.econbiz.de/10011645834
Saved in:
3
Produktmetaphorik : metaphorisches Produktdesign als Instrument der Marktprofilierung
Oerkermann, Gerald
-
2007
Persistent link: https://www.econbiz.de/10003439004
Saved in:
4
Enhancing new product development success through industrial design strategy
Veryzer, Robert W.
- In:
The PDMA handbook of new product development
,
(pp. 378-388)
.
2005
Persistent link: https://www.econbiz.de/10003831498
Saved in:
5
Building a bridge to the end-user : how industrial designers contribute to product development
Juratovac, Joseph
- In:
The PDMA handbook of new product development
,
(pp. 389-405)
.
2005
Persistent link: https://www.econbiz.de/10003831500
Saved in:
6
Longlife : zur Umsetzung einer zeitvarianten Produktstrategie
Wöllenstein, Alexandra
-
2004
Persistent link: https://www.econbiz.de/10013432039
Saved in:
7
Der Einfluss der Kultur auf die Produktgestaltung
Vogelsang, Silke
-
1999
Persistent link: https://www.econbiz.de/10001460740
Saved in:
8
Architektur und Design als Grundlage für die Produktgestaltung
Stark, Christian K.
-
1996
Persistent link: https://www.econbiz.de/10008729884
Saved in:
9
Zur Bewertung von Anmutungsqualitäten
Frey, Beatrix
-
1993
Persistent link: https://www.econbiz.de/10013432040
Saved in:
10
Produktpositionierung
Mayer, Ralf U.
-
1984
Persistent link: https://www.econbiz.de/10000087785
Saved in:
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