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~isPartOf:"Beiträge zum Produkt-Marketing"
~isPartOf:"CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte"
~subject:"Brand management"
~subject:"Product management"
~type:"book"
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Beiträge zum Produkt-Marketing
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Produktmetaphorik : metaphorisches Produktdesign als Instrument der Marktprofilierung
Oerkermann, Gerald
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2007
Persistent link: https://www.econbiz.de/10003439004
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Longlife : zur Umsetzung einer zeitvarianten Produktstrategie
Wöllenstein, Alexandra
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2004
Persistent link: https://www.econbiz.de/10013432039
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Der Einfluss der Kultur auf die Produktgestaltung
Vogelsang, Silke
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1999
Persistent link: https://www.econbiz.de/10001460740
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