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~isPartOf:"Beiträge zum Produkt-Marketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Konsumentenverhalten"
~subject:"Product management"
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Konsumentenverhalten
Product management
Produktgestaltung
54
Product design
35
Theorie
14
Theory
14
Deutschland
6
Marketing management
6
Marketingmanagement
6
Produktentwicklung
6
Produktmarketing
6
Fertigungsprogramm
5
Germany
5
Master production schedule
5
New product development
5
Consumer behaviour
4
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3
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3
Marketing
3
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3
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2
Brand management
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2
Social psychology
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Castro, Iana A.
1
Chattopadhyay, Amitava
1
Cornelis, Erlinde
1
Frey, Beatrix
1
Goldenberg, Jacob
1
Honea, Heather
1
Landwehr, Jan Rüdiger
1
Majmundar, Anuja
1
Moldovan, Sarit
1
Vogelsang, Silke
1
Wentzel, Daniel
1
Wiecek, Annika
1
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1
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Beiträge zum Produkt-Marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Product experience
19
Psychology & marketing
18
Journal of business research : JBR
17
Journal of retailing and consumer services
17
International journal of product development : IJPD
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
International journal of production research
10
Journal of marketing
10
The journal of product innovation management : an international publication of the Product Development & Management Association
10
International journal of production economics
9
Journal of international consumer marketing
7
The journal of product & brand management
7
European journal of marketing : EJM
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of marketing communications
6
Journal of marketing research : JMR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of brand management : an international journal
6
International journal of retail & distribution management
5
Journal of fashion marketing and management
5
Journal of marketing research
5
Journal of retailing
5
Sensory marketing : research on the sensuality of products
5
Cogent business & management
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
SpringerLink / Bücher
4
IEEE transactions on engineering management : EM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of hospitality management
3
International journal of market research
3
Journal of consumer behaviour
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Longer lasting products : alternatives to the throwaway society
3
Management information systems : mis quarterly
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Multisensory packaging : designing new product experiences
3
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ECONIS (ZBW)
7
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1
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7
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1
The friluftsliv response : connection, drive, and contentment reactions to biophilic design in consumer environments
Castro, Iana A.
;
Honea, Heather
;
Cornelis, Erlinde
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013271755
Saved in:
2
The aesthetic fidelity effect
Wiecek, Annika
;
Wentzel, Daniel
;
Landwehr, Jan Rüdiger
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 542-557
Persistent link: https://www.econbiz.de/10012152462
Saved in:
3
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
4
Erfolgsfaktor Produktdesign
Zeh, Nicolas
-
2010
Persistent link: https://www.econbiz.de/10011645834
Saved in:
5
Longlife : zur Umsetzung einer zeitvarianten Produktstrategie
Wöllenstein, Alexandra
-
2004
Persistent link: https://www.econbiz.de/10013432039
Saved in:
6
Der Einfluss der Kultur auf die Produktgestaltung
Vogelsang, Silke
-
1999
Persistent link: https://www.econbiz.de/10001460740
Saved in:
7
Zur Bewertung von Anmutungsqualitäten
Frey, Beatrix
-
1993
Persistent link: https://www.econbiz.de/10013432040
Saved in:
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