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~isPartOf:"Beiträge zum Produkt-Marketing"
~subject:"Brand image"
~subject:"Markenimage"
~subject:"Product management"
~subject:"Wahrnehmung"
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Beiträge zum Produkt-Marketing
Product experience
24
International journal of product development : IJPD
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Psychology & marketing
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
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NBER reporter online
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
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Routledge-SCORAI studies in sustainable consumption
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Erfolgsfaktor Produktdesign
Zeh, Nicolas
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2010
Persistent link: https://www.econbiz.de/10011645834
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Produktmetaphorik : metaphorisches Produktdesign als Instrument der Marktprofilierung
Oerkermann, Gerald
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2007
Persistent link: https://www.econbiz.de/10003439004
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Longlife : zur Umsetzung einer zeitvarianten Produktstrategie
Wöllenstein, Alexandra
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2004
Persistent link: https://www.econbiz.de/10013432039
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Der Einfluss der Kultur auf die Produktgestaltung
Vogelsang, Silke
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1999
Persistent link: https://www.econbiz.de/10001460740
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