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~isPartOf:"Benchmarking : an international journal ; BIJ"
~subject:"Advertising effects"
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A new advertising effectiveness model for corporate advertising web sites : a relationship marketing approach
Patsioura, Fotini
;
Vlachopoulou, Maro
;
Manthou, Vicky
- In:
Benchmarking : an international journal ; BIJ
16
(
2009
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009526475
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