A new advertising effectiveness model for corporate advertising web sites : a relationship marketing approach
Fotini Patsioura, Maro Vlachopoulou and Vicky Manthou
| Year of publication: |
2009
|
|---|---|
| Authors: | Patsioura, Fotini ; Vlachopoulou, Maro ; Manthou, Vicky |
| Published in: |
Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 1473104-6. - Vol. 16.2009, 3, p. 372-386
|
| Subject: | Beziehungsmarketing | Relationship marketing | Werbung | Advertising | Website | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009526475