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~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of advertising research"
~person:"Kim, Hyuksoo"
~subject:"Advertising planning"
~subject:"Emotion"
~subject:"Werbepsychologie"
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Advertising planning
Emotion
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Cause-Related Marketing
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Kim, Hyuksoo
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Berichte aus der Betriebswirtschaft
Europäische Hochschulschriften / 5
Journal of advertising research
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Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
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