Antecedents of consumer attitudes toward cause-related marketing
Seounmi Youn; Hyuksoo Kim
| Year of publication: |
2008
|
|---|---|
| Authors: | Youn, Seounmi ; Kim, Hyuksoo |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 1, p. 123-137
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| Subject: | Marketingmanagement | Marketing management | Sponsoring | Sponsorship | Cause-Related Marketing | Cause-related marketing | Corporate Social Responsibility | Corporate social responsibility | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003688993