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~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of advertising research"
~person:"Lajante, Mathieu M. P."
~subject:"Advertising planning"
~subject:"Emotion"
~subject:"Werbepsychologie"
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Lajante, Mathieu M. P.
Baumann, Stefan
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Berichte aus der Betriebswirtschaft
Europäische Hochschulschriften / 5
Journal of advertising research
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How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
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