How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Mathieu M. P. Lajante, Olivier Droulers, David Amarantini
| Year of publication: |
March 2017
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|---|---|
| Authors: | Lajante, Mathieu M. P. ; Droulers, Olivier ; Amarantini, David |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 57.2017, 1, p. 28-37
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| Subject: | Werbepsychologie | Psychology of advertising | Forschung | Research | Emotion | Werbewirkung | Advertising effects | Fernsehwerbung | Television advertising | Neurowissenschaften | Neuroscience |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2017-011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707596