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~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Journal of advertising research"
~person:"Montoro-Rios, Francisco"
~subject:"Advertising planning"
~subject:"Emotion"
~subject:"Werbepsychologie"
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A psychophysiological approach for measuring response to messaging : how consumers emotionally process green advertising
Martinez-Fiestas, Myriam
;
Viedma del Jesus, Maria Isabel
; …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10011296204
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