A psychophysiological approach for measuring response to messaging : how consumers emotionally process green advertising
Year of publication: |
2015
|
---|---|
Authors: | Martinez-Fiestas, Myriam ; Viedma del Jesus, Maria Isabel ; Sánchez-Fernández, Juan ; Montoro-Rios, Francisco |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 2, p. 192-205
|
Subject: | Social Marketing | Social marketing | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising |
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