//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Journal of advertising research"
~person:"Praxmarer-Carus, Sandra"
~subject:"Advertising planning"
~subject:"Emotion"
~subject:"Schätzung"
~subject:"Werbepsychologie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Emotion
Schätzung
Werbepsychologie
Advertising effects
1
Arzneimittel
1
Attraktion <Psychologie>
1
Communication
1
Deutschland
1
Estimation
1
Germany
1
Involvment
1
Kommunikation
1
Kommunikations-Mix
1
Kommunikator
1
Meinung
1
Opinion
1
Pharmaceuticals
1
Psychology of advertising
1
Theorie
1
Theory
1
Werbewirkung
1
Werbewirkungsforschung
1
Werbung
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Hochschulschrift
1
Thesis
1
Language
All
German
1
Author
All
Praxmarer-Carus, Sandra
Allsop, Dee T.
1
Amarantini, David
1
Antioco, Michael
1
Bakir, Aysen
1
Bao, Yeqing
1
Bassett, Bryce R.
1
Berthon, Pierre R.
1
Blodgett, Jeffrey G.
1
Burton, Jennifer L.
1
Cheung, Wah-leung
1
Choi, Jieun
1
Coyle, James R.
1
Dmoch, Thomas
1
Droulers, Olivier
1
Eleftheriadou, Christina
1
Freeman, Dan
1
Greenlee, Timothy B.
1
Hoskins, James A.
1
Hoyer, Wayne D.
1
Jaekel, Michael
1
Janiszewski, Chris
1
Kim, Hyuksoo
1
Kohli, Chiranjeev
1
Lajante, Mathieu M. P.
1
Le Boedec, Aline
1
Lee, Doo-Hee
1
Lightfoot, Elizabeth
1
Martinez-Fiestas, Myriam
1
McAlister, Leigh
1
McCarthy, Michael S.
1
Montoro-Rios, Francisco
1
Nail, Jim
1
Noel, Hayden
1
Oakenfull, Gillian K.
1
Palupski, Rainer
1
Pehlivan, Ekin
1
Pitt, Leyland F.
1
Plummer, Joseph T.
1
Prendergast, Gerard
1
more ...
less ...
Published in...
All
Berichte aus der Betriebswirtschaft
Journal of advertising research
Cutting edge international research
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effekte der Kommunikatoreigenschaften Attraktivität und Dynamik in der persuasiven Kommunikation : eine empirische Studie zur Werbewirkungsforschung
Praxmarer-Carus, Sandra
-
2001
Persistent link: https://www.econbiz.de/10001559481
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->