Effekte der Kommunikatoreigenschaften Attraktivität und Dynamik in der persuasiven Kommunikation : eine empirische Studie zur Werbewirkungsforschung
Sandra Praxmarer
| Year of publication: |
2001
|
|---|---|
| Authors: | Praxmarer-Carus, Sandra |
| Publisher: |
Aachen : Shaker |
| Subject: | Involvment | Werbewirkung | Advertising effects | Kommunikation | Communication | Werbepsychologie | Psychology of advertising | Schätzung | Estimation | Theorie | Theory | Deutschland | Germany | Meinung | Opinion | Arzneimittel | Pharmaceuticals | Werbung | Kommunikations-Mix | Kommunikator | Attraktion <Psychologie> | Werbewirkungsforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 220 S graph. Darst., Tab 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Augsburg, Univ., Diss., 2001 |
| Notes: | kart. : DM 79.00 |
| ISBN: | 3-8265-8655-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001559481