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~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Management international review : mir ; journal of international business"
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Internationales Marketing
32
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Berichte aus der Betriebswirtschaft
Management international review : mir ; journal of international business
International Marketing Review
241
International marketing review
140
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
104
European Journal of Marketing
89
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Europäische Hochschulschriften / 5
42
SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
41
Marketing Intelligence & Planning
39
Advances in international marketing
38
Journal of international consumer marketing
34
Journal of Consumer Marketing
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of Business & Industrial Marketing
18
Journal of Services Marketing
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
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Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
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Springer eBook Collection
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Strategic Direction
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
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The journal of product & brand management
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
32
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1
Shared consumer needs across India and China : a path to global advertising of services?
Sadarangani, Pradip H.
;
Krishnamurthy, Anup
;
Bagozzi, …
- In:
Management international review : mir ; journal of …
57
(
2017
)
3
,
pp. 473-500
Persistent link: https://www.econbiz.de/10011708294
Saved in:
2
How product attributes influence internationalization : a framework of domain- and culture-specificity
Fan, Terence Ping-ching
;
Tan, Alex Tai Loong
- In:
Management international review : mir ; journal of …
55
(
2015
)
1
,
pp. 523-76
Persistent link: https://www.econbiz.de/10010528711
Saved in:
3
International marketing standardization : a meta-analytic estimation of its antecedents and consequences
Tan, Qun
;
Sousa, Carlos M. P.
- In:
Management international review : mir ; journal of …
53
(
2013
)
5
,
pp. 711-739
Persistent link: https://www.econbiz.de/10010198051
Saved in:
4
Isomorphic pressures, peripheral product attributes and emerging market firm export performance
Brouthers, Lance Eliot
;
O'Donnell, Edward
;
Keig, Dawn L.
- In:
Management international review : mir ; journal of …
53
(
2013
)
5
,
pp. 687-710
Persistent link: https://www.econbiz.de/10010198054
Saved in:
5
Dealing with market dynamism : the role of reconfiguration in global account management
Shi, Linda H.
;
Wu, Fang
- In:
Management international review : mir ; journal of …
51
(
2011
)
5
,
pp. 635-663
Persistent link: https://www.econbiz.de/10009311018
Saved in:
6
Geographic orientation and performance : evidence from British exporters
Beleska-Spasova, Elena
;
Glaister, Keith W.
- In:
Management international review : mir ; journal of …
50
(
2010
)
5
,
pp. 533-557
Persistent link: https://www.econbiz.de/10008664291
Saved in:
7
Corporate diversification, TMT experience, and performance : evidence from German SMEs
Deeksha Singh
;
Gaur, Ajai S.
;
Schmid, Florian P.
- In:
Management international review : mir ; journal of …
50
(
2010
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10003936219
Saved in:
8
Wie reagieren Personen in einer reziproken Situation?
Yang, Ziyou
-
2010
Persistent link: https://www.econbiz.de/10008860478
Saved in:
9
How much distance do we need? : revisiting the "national cultural distance paradox"
Wang, Huanglin
;
Schaan, Jean-Louis
- In:
Management international review : mir ; journal of …
48
(
2008
)
3
,
pp. 263-277
Persistent link: https://www.econbiz.de/10003715016
Saved in:
10
Service multinationals : their past, present, and future
Kundu, Sumit K.
;
Merchant, Hemant
- In:
Management international review : mir ; journal of …
48
(
2008
)
4
,
pp. 371-377
Persistent link: https://www.econbiz.de/10003743370
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