//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Berichtsband der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK)"
~isPartOf:"Journal of media business studies"
~subject:"Advertising"
~subject:"Mediennutzung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Mediensektor"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Mediennutzung
Media industries
62
Mediensektor
62
Communication media
31
Kommunikationsmedien
31
Strategic management
10
Strategisches Management
10
Brand management
9
Markenführung
9
Social Web
9
Social web
9
media management
8
Business model
7
Geschäftsmodell
7
Brand image
5
Consumer behaviour
5
Innovation
5
Innovation management
5
Innovationsmanagement
5
Konsumentenverhalten
5
Markenimage
5
Media management
5
China
4
Deutschland
4
Germany
4
Internet marketing
4
Medienmanagement
4
Online-Marketing
4
Organisatorischer Wandel
4
Organizational change
4
advertising
4
Advertising media
3
Digital media
3
Digitale Medien
3
Dynamic capabilities
3
Dynamische Kompetenzen
3
EU countries
3
EU-Staaten
3
Entrepreneurship
3
Entrepreneurship approach
3
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Nachruf
1
Sammelwerk
1
more ...
less ...
Language
All
English
4
German
1
Author
All
Gustafsson, Karl Erik
1
Knuth, Ingo
1
Kouki, Monia
1
Luoma-aho, Vilma
1
Lüders, Marika
1
Mast, Claudia
1
Melesko, Stefan
1
Olkkonen, Laura
1
Ots, Mart
1
Strube, Mania
1
Sundet, Vilde Schanke
1
Tolvanen, Kristiina
1
Weibull, Lennart
1
more ...
less ...
Institution
All
Jahrestagung zum Thema Markt - Macht - Medien <1995, Stuttgart>
1
Published in...
All
Berichtsband der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK)
Journal of media business studies
Discussion paper / Centre for Economic Policy Research
6
CESifo working papers
3
Discussion paper / NHH, Department of Economics
3
International journal of marketing : IJM ; formerly Der Markt
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Media and convergence management
3
NBER Working Paper
3
NBER working paper series
3
The journal of media economics
3
Working paper / National Bureau of Economic Research, Inc.
3
CESifo Working Paper Series
2
CIE discussion papers
2
Handbook of media economics ; volume 1
2
Houghton Mifflin Adviser in Marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of industrial organization
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public economics
2
Journal of the European Economic Association
2
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
2
Report / European Communication Council
2
Schriften zu Marketing und Management
2
Technological forecasting & social change : an international journal
2
Wertschöpfung durch Medien im Wandel
2
Working paper
2
Working papers / TSE : WP
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advertising in a multimedia age
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Anwendungsfelder der Medienökonomie : [Lehrbuch]
1
Applied economics letters
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Young people are on YouTube" : industry notions on streaming and youth as a new media generation
Sundet, Vilde Schanke
;
Lüders, Marika
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10014319844
Saved in:
2
On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart
;
Weibull, Lennart
;
Melesko, Stefan
- In:
Journal of media business studies
16
(
2019
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10012176975
Saved in:
3
Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
4
The legitimacy of the media industry : what do advertisers expect?
Tolvanen, Kristiina
;
Olkkonen, Laura
;
Luoma-aho, Vilma
- In:
Journal of media business studies
10
(
2013
)
2
,
pp. 17-37
Persistent link: https://www.econbiz.de/10010229335
Saved in:
5
Markt - Macht - Medien : Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen : Berichtsband der Jahrestagung der Deutschen Gesellschaft f...
Mast, Claudia
(
ed.
)
-
1996
-
1. Auflage
Persistent link: https://www.econbiz.de/10008729957
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->