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~isPartOf:"Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing"
~isPartOf:"Deep knowledge of B2B relationships within and across borders"
~subject:"Beziehungsmarketing"
~type_genre:"Fallstudie"
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Beziehungsmarketing
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LichtBlick AG <Hamburg>
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Friege, Christian
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Kaunonen, Anna
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
Deep knowledge of B2B relationships within and across borders
Customer-centric marketing strategies : tools for building organizational performance
2
Digital and social media marketing : a results-driven approach
2
Social Branding : Strategien - Praxisbeispiele - Perspektiven
2
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Cases on ...
1
Customer relationship management and the social and semantic web : enabling cliens conexus
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Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
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Global business and organizational excellence : a review of research & best practices
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HMD : Praxis der Wirtschaftsinformatik
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HRM and marketing orientation in the new era
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Handbook of research on consumerism in business and marketing : concepts and practices
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Handbook of social media management : value chain and business models in changing media markets
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Intelligent information systems
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International journal of electronic customer relationship management : IJECRM
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Journal of customer behaviour
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Journal of service research : JSR
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Journal of small business and enterprise development
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Journal of sport management : the official journal of the North American Society of Sport Management
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Key issues in marketing management
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Management for professionals
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Markt, Kommunikation, Innovation : MKI
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Measuring business excellence : the journal of organizational performance management
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New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
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Organisationskommunikation online : Grundlagen, Praxis, Empirie
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Product research : the art and science behind successful product launches
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Psychology & marketing
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Redline / Wirtschaft
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Schmalenbach business review : sbr
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Schriftenreihe zu Arbeitswissenschaft und Technologiemanagement
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Strategic market creation : a new perspective on marketing and innovation management
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The impact of national culture on Western industrial buyer-seller relational process models
Kaunonen, Anna
- In:
Deep knowledge of B2B relationships within and across …
,
(pp. 1-49)
.
2013
Persistent link: https://www.econbiz.de/10010255117
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2
LichtBlick : nachhaltige und erfolgreiche Positionierung im Zeitalter des Internets
Friege, Christian
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 23-34)
.
2010
Persistent link: https://www.econbiz.de/10009011577
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