The impact of national culture on Western industrial buyer-seller relational process models
Year of publication: |
2013
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Authors: | Kaunonen, Anna |
Published in: |
Deep knowledge of B2B relationships within and across borders. - Bingley : Emerald, ISBN 978-1-78190-858-7. - 2013, p. 1-49
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Subject: | Beziehungsmarketing | Relationship marketing | Internationales Marketing | International marketing | Prozessmanagement | Business process management | Nationalkultur | National culture | Wirtschaftskultur | Economic culture | Lebenszyklus | Life cycle | Westliche Staaten | Western countries |
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