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~isPartOf:"Best practice der Markenführung"
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Best practice der Markenführung
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
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European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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SpringerLink / Bücher
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The journal of consumer marketing
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Journal of strategic marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of global marketing
63
Journal of marketing
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Journal of marketing management : MM
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Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Maggi Kochstudio : integrierte Umsetzung der Marke an allen Kontaktpunkten
Peters, Andreas
;
Esch, Franz-Rudolf
;
Michel, Manuela
- In:
Best practice der Markenführung
,
(pp. 287-301)
.
2009
Persistent link: https://www.econbiz.de/10003770996
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2
From the Original to the Original : wie der MINI ein moderner Klassiker wurde ; Markenpositionierung durch Markeninszenierung bei MINI Deutschland
Kleebinder, Hans-Peter
- In:
Best practice der Markenführung
,
(pp. 121-143)
.
2009
Persistent link: https://www.econbiz.de/10003770982
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